R A C E   S E A S O N



Role: Creative (Concept/ Writer/ Art Director)
Co-Creatives: John Allison, Chris Bovill
Client: Cadbury

Agency: Fallon

Director: Andreas Nilsson - Blinkk



Cadbury, a brand known for bringing Joy to the British people, wanted to celebrate their sponsorship of the Olympics. 


So we teamed up with Guinness World Records to give everyone the chance to become World Record holders. At things they do everyday already. Like bed making and toilet roll rolling. The races were held across the country and on ITV's This Morning. 



Using Format