Role: Creative (Concept/Writer/ Art Director)

Client: BBC Radio 4

Agency: Fallon

Director: James Marsh

BBC Radio 4 wanted to promote their upcoming Science Season. They wanted to change the common perception of science as something overly intellectual or dull.

To get people excited about it, we created two TV trails that treated science like gripping fiction. The science stories were re-written as a piece of fiction would be (whilst still remaining 100% true). And were then told by two of the world's best storytellers.