U N C A G E
Role: Creative (Concept/Writer)
Co Creatives: Cam Blackley, Leslie Sharpe
Client: Tiger beer
Agency: Droga5
Director: Chris Riggert - Finch
Across Asia young peoples' creativity is restricted by the traditions, conventions and expectations of their family and society.
Tiger beer is a brand that seeks to inspire young people and so we launched Tiger Uncage (after winning a global creative pitch) - a new brand platform centred around a group of inspirational young Asian heroes who are breaking through these barriers and following their own creative path.
A series of short docs, 60" TV and 10" teaser films.
